Texture in food is a complicated subject and consumers expect food to be in their optimal texture when eaten. Increasingly, consumers are recognising the influence of texture and associating them with an elevated sensory experience¹ – the indulgence of a rich creamy yoghurt, the nostalgic bite of a soft and moist layered cake or even the excitement in a crunchy protein bar. Consumers want it all.

What are the top India texture claims in different food applications and how can you differentiate your products with texture play?

_{1. Innova market insights}