HOMECRAFT^® Create multi-functional rice flours

A world of benefits from a consumer-preferred ingredient

In today’s clean & simple world, you have a choice of ingredients that provide the functionality you need and the familiarity consumers want. But which ingredients can help take your products to the next level of texture and appearance while conveying a healthy image to consumers? HOMECRAFT^® Create multi-functional rice flours were developed to answer these challenges. They bring you the process tolerance and shelf-life stability of modified starches as well as smoother, creamier textures with perfectly simple “rice flour” on your labels. Research in the United States, Canada and Europe shows rice flour is rated as superior in “natural” perception by consumers and also drives purchase intent with its healthy image¹.

Give consumers the best of all worlds: ingredients they expect with the distinctive eating experiences they desire in a broad range of applications—from batters to soups, sauces and more—with HOMECRAFT^® Create multi-functional rice flours. With improved stability and the ability to replace fats and dairy in your applications, these amazing flours can even offer a lower cost-in-use.

_{1 Ingredion proprietary research with 816 European consumers, Dragon Rouge, April 2017}