The snacking category has been redefined by Millennials.1 Today, snacks can be found across segments – dairy, beverage, bakery, savoury and even confectionery. Lifestyle preference, healthy eating, smaller portion size and convenience are driving such demand.
Southeast Asia and India with its comparatively younger population and increasingly middle-income group, is forecast to be one of the fastest growing regions in the snack market.2
1. Innova Market Insights – Millennials continue to define trends, April 2018
2. Asia food journal – Millennials and their snacking preference 2017
