Dairy alternative drinks traditionally have been most popular in Asian markets where lactose intolerance is high. Australia has now featured in the top 10 global countries for dairy alternative drinks due to the rise of veganism, the flexitarian, sustainability and special diets. The growth in Australia of dairy alternative drinks is four times faster than dairy milk drinks. Now dairy alternative drinks are no longer considered niche, becoming part of everyday life*.

Improving dairy alternative drinks to achieve similar outcomes to dairy drinks in texture, mouthfeel and nutrition will enable more consumer uptake. 

_{*Source: Innova Market Insights 2020}