Ice cream is loved around the world as a treat and during covid-19, ice cream has also been consumed as a comfort food. 75% of new product launches are for dairy based ice cream, however plant-based ice creams are growing in popularity and variety. Consumers are now seeking healthy indulgence without the guilt and increasingly are turning to low sugar, reduced fat and healthy options with fruits, superfoods and vegetables.

Australian consumers for ice-cream are in the 25-64 age range and growth has come from premium products with smaller operators and established brands.