Grow your business by delivering the right combination of product benefits.
Despite recent challenging economic conditions, most consumers are willing to pay more for certain claims supporting their nutrition and lifestyle preferences.
Understanding the importance of improving the consumer value equation can help brands drive growth and loyalty. This mindset is called Own the ANDSM. It's about identifying the right combination of ANDs that best help brands deliver their promise, fulfil their product positioning and maximise their potential.
Using Ingredion’s proprietary ATLAS data and research tools, we can help brands discover new opportunities, and understand how adding features and benefits will impact product purchase intent and pricing. Our methodology supports understanding the value of on-pack claims, nutrition, health, wellness and/or sustainability benefits by product category and geographic region.
During this event you will:
- Learn about the tools and techniques to solve for the consumer value equation
- Explore trends and proprietary insights that can help brands add value for their target consumers
- Discuss real world examples that illustrate how we help our customers apply these learnings
Date: May 2, 2023
Start time: 8 a.m. CT/9 p.m. SGT
Speakers:
- Charlotte Commarmond, Vice President of Global Marketing
- Kristen Germana, Global Strategic Marketing Director – Sugar Reduction & Specialty Sweeteners
- Dan Haley, Global Platform Leader – Clean and Simple
- Jackson Pillow, Global Marketing Communications Manager – Sugar Reduction & Specialty Sweeteners
- Jane Tan, Marketing Director, Asia Pacific
- Denise Niamh Wilkes, Global Strategic Marketing Category Lead
