Hair styling

Beyond the trend — take haircare to the next level with clean label appeal

Looking for clean-label, plant-based ingredient solutions for creating hair styling products? Need to support sulfate-free, waterless and organic formulas to meet the growing demand for planet positivity and sustainability?
Now, more than ever, consumers want their hair care to be good for their scalp, good for their locks and good for the earth. Ingredion delivers plant-powered ingredients with superior efficacy, so you can say less is more — no unnecessary ingredients, better results.

Say hello to fewer ingredients, greater functionality

Combine the power of technology with the best of nature. More than 50% of consumers expect a “simple label” to consist of 10 or fewer ingredients for hair products¹, and the pressure is growing for transparency and authenticity. Bring your vision to life with the formulation expertise from Ingredion Idea Labs® innovation centres. Replace synthetics with plant-based alternatives and learn how to get more functionality out of fewer ingredients.

• Accelerate market growth with clean, plant-based label appeal
• Choose ingredients that are understood, recognized, authentic
• Elevate with nature-based, green, ethical, organic and vegan options
• Achieve compatibility with sulfate-free and paraben-free formulas
• Discover options for curly, straight and combination hair types

Ahead of the wave — the future of hair care leaves no curl behind

There’s no such thing as “normal” hair anymore and leaving no curl behind is the shape of hair care and styling aids to come. Embrace inclusivity with thoughtful plant-powered hairstyle solutions for every type of curls, strands and locks. Now you can up the ante on performance with ingredients that shape, smooth, nourish, condition and curl.

Source: ¹Ingredion proprietary consumer research, beauty and personal care, 2018

NATIVACARE® 9230, 9360 and 9330 polymers are USDA NOP organic-certified according to regulation (EC) No. 834/2007.

This information is intended to support the efforts of our customers to develop and implement an appropriate labelling strategy for products containing Ingredion’s products. In all respects, the ultimate decisions on how to identify claims on packages and label ingredients on packages remains with our customers. Ingredion Incorporated and the Ingredion group of companies make no warranty about the accuracy or completeness of the information contained above or the suitability of any of our products for your specific intended use. We urge you to carefully review the relevant regulations and to seek appropriate legal counsel as you determine the labelling requirements applicable to your products.