NOVATION^® range of starches

Wholesome, natural ingredient solutions NOVATION^® functional native starches

Consumers demanding simpler foods

This focus is propelling a global trend for wholesome, natural and additive-free foods which is rapidly gaining momentum amongst mainstream consumers.

Today’s demand is for convenient, fresh, simple foods using only ingredients consumers know and trust. Front and back of pack label declarations are key purchase drivers and consumers increasingly want to see ingredients they’d find in their own kitchens — not additive numbers.

But they won’t sacrifice time or quality. The challenge for food manufacturers as a result, is to develop great tasting, quickly prepared food that excites the senses to keep consumers coming back for more.

How can we help you to develop high value products that meet this growing consumer trend? The answer may be as simple as NOVATION^®, a range of nature-based starches which are designed to withstand modern food processing techniques.

Superior texture, taste, stability and functionality

Ingredion recognised the trend for simpler, more natural foods early, commercialising a range of wholesome, starch-based ingredient solutions from natural sources - including maize, waxy maize, tapioca, rice and potato.

The NOVATION^® range of premium performance functional native starches were developed using revolutionary patented processing technology, delivering the important food processing attributes of traditional modified starches - but with a noticeable difference.

Providing all the shear, pH and process tolerance, viscosity, texture and shelf stability of traditional modified starches, the NOVATION^® range is identified simply as ‘starch’ on the ingredients label of the final food product. 

NOVATION^® has a clean flavour profile which allows the inherent flavours to prevail. With instant options available, production can be simplified by avoiding the need to heat the starch prior to use, while delivering good batch-to-batch consistency. Need exceptional freeze/thaw and shelf life stability without gelling, syneresis or graininess? There’s a NOVATION^® concept for that, too.

NOVATION^® solutions are ideal for use in a wide range of applications including ready meals, gravies, soups, sauces, fruit preparations, yoghurts, dairy desserts, baby foods, as well as a variety of chilled or frozen foods.

Open up a wealth of new opportunities in additive-free, premium convenience or organic foods. Just ask us about our NOVATION^® range.