Overcome inflation by adding value
Can manufacturers and consumers find value for the money without forcing either side to compromise?
The right ingredients partner delivers value for the money
As experts in taste, texture, consumer insights and sensory science, Ingredion makes it possible to achieve manufacturing objectives while developing products that win with consumers.
Gain value: Improve margins and decrease manufacturing complexity without sacrificing quality.
Give value: Develop the optimal combination of texture, taste and consumer-preferred attributes to boost product appeal and drive brand loyalty.
66% of global consumers are focused on “value for the money.” Yet value is not defined by price alone.
Source: EY, 2022
Top 10 purchasing behaviours
- Clean label / natural ingredients
- Looking for sales / lower prices
- Checking ingredient labels
- Checking nutritional labels
- Health claims such as digestive health
- Reduced sugar or no added sugar
- No additives or artificial ingredients
- Reduced or zero fat claims
- Organic products
- Sustainability or environmental claims
Source: ATLAS, Proprietary Consumer Research 2023
Food and beverage manufacturers must deliver on the right product attributes to convey value to consumers
“Data from Ingredion’s proprietary ATLAS Consumer Research 2023 indicates a net increase in value-seeking behaviours by consumers, but not at the expense of health and quality which have also grown in importance.”
- Joana Maricato, Global Research Insights Manager
Optimise costs without sacrificing the product attributes that drive consumer preference and brand loyalty
“We tackle formulation challenges to achieve your brand’s priorities while aligning with your consumers' needs and label requirements. Our broad portfolio and expertise gives us the flexibility to provide the appropriate value-added solutions that allow you to optimise costs, while also driving consumer preference.”
- Lauren Standifer, Principal Technologist
Partner with Ingredion on a value-added formulation strategy
Gain value:
- Optimise costs without sacrificing performance
- Avoid supply disruptions
- Formulate sustainably
- Accelerate speed to market
- Command a better price
Give value:
- Develop consumer-preferred taste and texture
- Achieve the product claims and benefits consumers prefer
Ingredion can accelerate your value-added formulation strategy
We can help you achieve consumer-preferred solutions. With our product development expertise and robust portfolio of specialty ingredients, you’ll be able to identify new opportunities, overcome technical challenges and drive exceptional eating experiences that increase consumer value and brand loyalty.