Create the next big crave
Develop superior snacking experiences that keep consumers coming back for more
Satisfy cravings AND maintain preferred product attributes
When snacks replace traditional meals, every bite counts. Consumers who fuel their day with smaller, more frequent eating occasions seek satisfaction, not "junk food."
Demands for nutrition, clean label, sustainability and convenience are ever-present, but in a competitive market filled with new product innovation, formulators can't afford to develop products that meet these needs at the expense of taste and cost.
With so many variables to optimise, it becomes imperative to understand the consumer algorithm in food choice decision making. But that’s only the first part of the equation. The key to delivering share-winning products is the ability to formulate snacks with the delicious taste your consumers expect AND the right combination of benefits to meet their needs.
Meeting both consumer needs AND solving for manufacturer challenges is at the heart of what we do.
Anticipating Consumer Needs
How does the nutrition label, packaging, and key ingredients impact a consumer's decision to take a product to the check-out line?
Our food technologists break down our latest proprietary insights about how consumers are making their snacking decisions, and what attributes are top-of-mind when making a purchase.
Partnering with manufacturers
Balancing what consumers want against delivering a memorable and cost-effective snack product can be challenging.
Our teams have taken the guesswork out of your formulation needs, sharing the next big ideas for:
- Reduced-sugar snacks
- High-protein snacks
- Just-right texture snacks
- Clean-label snacks
- Keto-friendly snacks
- And more!
Webinar: Better Nutrition by Design – Crafting Snacks for Discerning Customers
How can your brand better align with consumer snacking preferences? Listen in as our expert panel discusses:
- Consumer trends and insights on improving nutrition in snacking segment
- The growth opportunity brands can capture by delivering consumer-preferred snacks
- Innovative sugar-reduction techniques and ingredients that can enhance the nutritional profile of snacks without compromising taste and texture
Webinar: Formulate for a deliciously nutritious future
Watch now as Ingredion experts offer insights on how manufacturers deliver delicious AND nutritious products that consumers prefer.
Topics covered:
- The evolving definitions of better nutrition
- Implications for food and beverage (re)formulation
- Business benefits to advancing along a better nutrition continuum
The right ingredients, plus the right team
Our cross-functional team of experts has a passion for innovation and a drive to work with clients to Be What's NextTM, bringing innovative ideas to the table and executing on the next-generation of snacking eating experiences.
Scroll through to meet our team, and learn a bit more about their history with snacking.
Eric Shinsato
Senior Project Leader, Technical Service
With 36 years of experience in the food industry, Eric brings a wealth of knowledge in bakery and confectionery applications, with an emphasis on ingredient functionality.
Ricardo Rodriguez
Marketing Manager, Bakery / Snacks & Confectionary
For over 20 years, Ricardo has been working in the food industry with a focus on marketing for bakery and confectionary categories, category dynamics and latest trends and consumer insights.
Chris Thomas
Project Leader, Technical Service
Chris has worked in the food industry for over 20 years, the last 12 of which have been with Ingredion. Chris has expertise in the bakery and snack categories.
Erin Nese
Principal Technologist
Erin Nese has worked in the food industry for 5 years, all of which have been with Ingredion. Erin has expertise in the bakery and snack category, with a focus on plant-based protein ingredients.
Want to learn more?
Hear our team's latest thoughts on snacking innovation and technology, read through their recent case studies, and schedule time to meet in-person.
Visit our snacking news center for more.